Mobility Wall for Brussels Airport / agency: BBC Creativity

Strategic Wayfinding

The real challenge of the Brussels Airport Mobility Wall wasn’t just the volume of data and how to avoid overwhelming the traveler—it was the evolving nature of the content. As we worked, the client’s data structure and amount of information changed multiple times. That is why for complex projects like this I always consider designs with a large degree of flexibility, that can accommodate shifting data without breaking the visual hierarchy nor the brand coherency.

Key Technical Challenges:

  • Information Density

  • Dynamic Content

  • Scale & Clarity

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