Custom brand illustrations for Easyvest / agency: WeWantMoreHumanizing the World of Finance
Finance is often seen as cold and complex. For Easyvest, I developed a series of bespoke brand illustrations designed to break down those barriers. By creating a warm, approachable visual world, I helped the brand communicate its values in a way that feels personal, inclusive, and modern.
Finance is a world of invisible concepts. Hence the challenge to find the right visual language that feels close and direct while at the same time juggling on the edge between playful and respectful.
Sketches
